Client
GAARB - E-Commerce
Year
2023 - 2024
Scope of Work
UX Design | Website Design | Webflow Development
Location
Copenhagen
GAARB are a boutique fashion brand specialising in high-quality bags and totes. Focusing on minimal high-quality design and materials, they wanted a website and e-commerce store that reflected their brand.
Discovery
In the initial phase of our collaboration with GAARB, we delved deep into the world of minimalistic, high-quality aesthetics. Through meticulous market research and trend analysis, we gained invaluable insights into the brand's unique identity and refined target audience. This phase provided the bedrock upon which our design journey was built, ensuring every subsequent decision resonates with the brand's ethos
Define
With a comprehensive understanding of GAARB's essence, we transitioned into the Define stage. Here, we meticulously defined the design goals, creating vivid user personas and outlining the essential functionalities. Each decision was made with a singular focus: to encapsulate the brand's elegance within a digital design, guaranteeing a cohesive and immersive user experience.
Develop
The development stage saw the manifestation of our defined vision. Through the creation of intricate wireframes, detailed prototypes, and captivating mockups, we brought the brand's essence to life. Every element, from the layout to the interactive features, was meticulously crafted to reflect the minimalistic and high-quality aesthetic that defines GAARB.
Deliver
In the Deliver stage, our focus shifted towards seamlessly integrating the design into a fully functional website. With a meticulous eye for detail, we ensured responsiveness across all devices, embedding high-resolution visuals that exude quality. Rigorous testing and optimization measures were applied, guaranteeing a flawless performance that upholds the brand's refined identity. In delivering this web design portfolio piece, we've not only encapsulated the elegance of GAARB but also created a digital experience that resonates with its discerning audience. Every click, every scroll, is an invitation into a world of refined aesthetics and exceptional quality. Due for Launch in 2024