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Hi, I’m Matthew. British digital designer living in Copenhagen. I create digital experiences & build with low code products.

Some of the clients:

Nets / Nexi - Senior Product Designer

Larry vs Harry

Kindling & Crew

Little Lights On The Lane

Gaarb

Hard skills:

Webflow

Figma

Make.com

Zapier

Xano

Airtable

Photoshop

Illustrator

Adobe XD

After Effects

Soft skills:

Estimations

Time Management

Risk management

Project Managment

Teamwork

Critical Thinking

Problem-solving

Languages:

English – Native

Danish – Advanced

A love for design, from startups to established brands, my experience so far.

Born in London, I now call Copenhagen home.I studied Visual Effects at Escape studios, worked for Apple Inc. as sales specialist, and recently graduated as a product developer at the Copenhagen School of Design and Technology (KEA).

I am now a User Experience and Service Designer, specialising in digital products, website and customer journey mapping and strategy. Recently I was the Head of UX and Service Design at Larry vs Harry - home of the Original Bullitt Cargo Bike.

I now create Digital Designs for my freelance company Layer-Plate, building no-code and low-code apps that deliver design and function quicker and more efficiently than traditional development.

Education:

BA - Product Development & Integrated Technology

Copenhagen School Of Design & Technology (2020)

Mobile UX Design

Interaction Design Org (Ongoing)

Webflow Developer

Webflow University (2020-Ongoing)

Approach:

1. Discovery & Ideation

We partner to create a deliverable list for the project, begin to outline the user journeys, and frame the pain points of any current process. This stage helps us to create a shared target and understanding of the problem we are solving as a high level before design and development begins. I do this in a number with a mix of user testing methods tailored to your project.

2. Digital Design & Prototyping

Wireframes are a crucial tool in the design process, providing a blueprint for the layout and functionality of a digital product. To create effective wireframes, it's important to understand the user's needs and goals, as well as the requirements and constraints of the project. The wireframes, are interactive and designed to give a full experience of the potential product before beginning development. Using Figma and Figjam to diagram and design the User Experience

3. Development & Testing

'Build the Right It, before you Build it Right' - Alberto Savoia, by building and testing early we ensure our designs are purposeful and effective in their goals. Using low-code tools such as Webflow, Airtable, Make, Xano and Wized, we can build designs, automations, and products that would cost far more in development times, and bring ideas to life quickly and fully. Offering business owners and stakeholders greater control of their tech stack.

4. Deliver, Feedback & Iteration

As a designer, I prioritise delivering quality work and embrace a cycle of feedback and iteration. By gathering feedback from stakeholders, I continuously improve and refine the products and services I deliver, ensuring they meet and exceed expectations.

Recent Achievements & Experience

Developing a CRM for Wedding venues - using Webflow, Wized and Xano

Ongoing

Designed and Built an Online Course Platform - Kindling & Crew

2023

Delivered a new B2B e-commerce platform for international dealerships

2022

Promoted to Head Of UX & Service Design at Larry vs Harry

2021

Project Lead for brand new e-commerce platform - Larry vs Harry

2020

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